Justin Brown is a doyen in the world of residential project marketing in Australia and throughout the Asia pacific region. Currently Chairman of CBRE & founder of his own development company, Abadeen, Justin was a true pioneer of project marketing in Australia and has been the leading force in launching & selling new lifestyle destinations in some of Australia’s most valuable precincts for nearly 30 years. Throughout his career, Justin has personally sold, managed and or overseen the sales of over 80% of the premium off-the-plan mixed use & residential market in Sydney and has overseen the sales of over $200B worth of real estate internationally. He has constantly achieved new price benchmarks in some of the world’s most iconic projects including Bennelong , Darling Square, Sydney Wharf, Bondi Pacific, Barangaroo & the Opera residences in Sydney along with the HMAS site in Melbourne – amongst many others too many to mention. It was an absolute honour to have this chat with Justin – where we cover everything from pioneering & mastering FOMO, explore how to build a world class team to the emergence of COVID-19 and his prediction on it’s impact on the economy – bearing in mind our chat occurred on March 3rd – just prior to the proverbial hitting the fan. I hope you enjoy this interview as much as I did and extract some key insights into the thinking of one of our industry’s most successful operators. Enjoy.

This episode features Lisa Pennell. After two decades of working with some of Australia’s largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode Lisa tells us how to maintain brand integrity – however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.