This episode features Michael Grant. Michael established Cornerstone property group in 1994, and his driven and detailed approach has seen it create an admirable track record of development success, with more than 60 projects completed over the last two decades valued at over $2B. Specialising in mixed-use projects in Sydney’s City Fringe and Northern Beaches area, Cornerstone’s key past projects have included multi award winning brands such as Cleveland & Co in Redfern and the Griffiths Teas building and No. 1 Lacey Street heritage restorations in Surry Hills. Cornerstone is building an enviable reputation for the adaptive re-use of existing buildings with a genuine passion for iconic heritage buildings which they creatively and meticulously refurbish into prestige living and working spaces tailor-made for the 21st Century. The simple vision at Cornerstone is to challenge convention, to transform the urban footprint and change the way people live and work. In this interview Michael provides his insights on how to build productive and lasting relationships with architects, council and purchasers as well as tips on creating and marketing the world’s most awarded buildings.
Peter began his career over 30 years as the founder of Realm Project Marketing Group – one of the first independent project marketing firms in Australia. Since then he has held senior management roles at Winten Property Group Stockland and subsequently Colliers International – where he is currently the National Managing Director of residential property. Throughout his career, Peter has personally sold, managed and or overseen the sales of $100B worth of real estate, created his own blog with over 4,000 subscribers and pioneered some of the property industries most innovative marketing methods.
Kirsty Bradley has been delivering innovative marketing strategies for the corporate and property sector now for over 16 years. In that time she has led the marketing teams of some of Australia’s most recognised property brands including Colliers International, Crown Group, Coronation Property and her own business Foresite consulting. Kirsty has been partly responsible for the successful launch of over $8B worth of property since she began her career and has managed the recognition, growth and value of some of Australia’s most high profile project & corporate brands. In this interview we cover everything from how to create and foster community spirit, living the brand, navigating the digital marketing landscape and how to create animal humans. Enjoy.
Craig Pontey co-founded the Ray White Double Bay group in 1987 which at its’ peak grew to over 180 staff being one of the largest individual real estate franchises in Australia. Craig has been marketing off-the-plan & general domestic property since 1978 and has negotiated some of the Australia’s largest individual property sales including a house in the Sydney suburb of Vaucluse for over $65M.Craig was also responsible for setting up one of Australia’s first project marketing offices and was chairman and the driving force behind the Eastern Express – a community newspaper – which at it’s peak featured over 200 pages of full colour real estate advertising. In this interview Craig shares his thoughts on forging a successful franchisee / franchisor relationship, how to list and sell multi-multi—million dollar homes, start your own media empire and how to stay married for over 36 years.
Apart from being a junior Australian national surfing champion, Jason Boon is a Director at Richardson & Wrench Potts Point and has held the lofty position of the number one national sales person within the entire group for the last 15 years. Jason has been selling & marketing property for over 25 years and has negotiated over $2B worth of sales. Jason is also responsible for consistently breaking records and achieving new sales benchmarks in Potts Point – also known as the legendary Kings Cross District – in Sydney. Jason shares his insights on how to list and sell over $30M worth of residential properties per month, how to identify an area on the rise and tips how to handle ugly dogs.
Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked for Coco Republic – one of country’s leading furniture and interior design firms employing over 300 people . Embracing her international experience, Georgina brings a hint of European influence to each of her projects, which results in truly unique and breathtaking results. In this wide ranging interview Georgina gives her expert insights on designing and styling everything from ski chalets in Europe to CGI’s in Australia.
Today’s episode features Bill Malouf. Bill is a legend in the property category. Acknowledged as the clear market leader in selling waterfront properties and prestige holdings, Bill Malouf has held the No.1 position within the LJ Hooker Network for almost two decades. Specialising in Sydney’s Eastern Suburbs and consistently setting new sales records, Bill’s high-profile client base and landmark success stories encompass almost every one of Australia’s most prestigious locations. Bill is proud of his unbeatable track record in selling prestige property. A leader in his field with undeniable marketing flair, tenacity and professionalism, his illustrious 32 years of selling world class real estate provides a solid basis for his finely tuned negotiating skills. In this episode – Bill shares his thoughts on the the advantages of knowing your market, building credibility and playing his favourite card game – manilla poker.
This episode features Lisa Pennell. After two decades of working with some of Australia’s largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode Lisa tells us how to maintain brand integrity – however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.
Justin Brown is a doyen in the world of residential project marketing in Australia and throughout the Asia pacific region. Currently Chairman of CBRE & founder of his own development company, Abadeen, Justin was a true pioneer of project marketing in Australia and has been the leading force in launching & selling new lifestyle destinations in some of Australia’s most valuable precincts for nearly 30 years. Throughout his career, Justin has personally sold, managed and or overseen the sales of over 80% of the premium off-the-plan mixed use & residential market in Sydney and has overseen the sales of over $200B worth of real estate internationally. He has constantly achieved new price benchmarks in some of the world’s most iconic projects including Bennelong , Darling Square, Sydney Wharf, Bondi Pacific, Barangaroo & the Opera residences in Sydney along with the HMAS site in Melbourne – amongst many others too many to mention. It was an absolute honour to have this chat with Justin – where we cover everything from pioneering & mastering FOMO, explore how to build a world class team to the emergence of COVID-19 and his prediction on it’s impact on the economy – bearing in mind our chat occurred on March 3rd – just prior to the proverbial hitting the fan. I hope you enjoy this interview as much as I did and extract some key insights into the thinking of one of our industry’s most successful operators. Enjoy.
Adam is a director at SJB, one of Australia’s leading architectural firms. Adam Haddow is an architect and urban designer. A Churchill Fellow, Adam travelled the world investigating alternatives to conventional models of urban design. The sabbatical resulted in a research project entitled ‘Shall We Dense’ an examination into the state of modern density living in Australia. Adam’s diverse experience and creative expertise is recognised by numerous architectural accolades, including international awards for Casba, winner of the 2015 World Architecture Festival for mixed-use completed buildings; and Cleveland Rooftop winner of the 2018 Architizer A+ Award, residential apartment. In 2014, he was creative director of the Australian National Architecture Conference. In this episode Adam tells us how to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence. Enjoy.
James is the Founder and Director at Metropolis and CAMPAIGNxpress.
Metropolis is a marketing consultancy for the property industry that James founded 14 years ago. It has offices in Sydney and Melbourne with a client list of some of Australia’s leading commercial agencies, project marketers, developers and investors. James & his team have created some of Australia’s most iconic property brand, media & marketing campaigns including the Flour Mill in Summer Hill, East End in Newcastle, Waterline Place in Williamstown Melbourne & Mary Lane in Brisbane – amongst many others.
James also founded CAMPAIGNxpress – marketing software that was created for the real estate and government sectors. It enables real estate agents and government departments to
manage integrated marketing and media campaigns online via web-based workflow that is connected to media channels and a supply chain.
Prior to property marketing, James worked in some of Australia’s leading creative agencies and public relations firms. He’s part of the YPO (young presidents organisation) Sydney Pacific Chapter, a lover of most sports, fitness, food, Italian wine and a father of four kids who take up every spare second of his existence outside of work.
In this episode James shares his wisdom on effective lead generation, the mysterious world of artificial intelligence, the role of place making and how to go with the flow.
Pauline began her selling career at McGrath where for over a decade she was one of the top performing agents; which is why she was chosen as the selling agent for the original series of the hugely popular television show ‘The Block”, representing the popular contestants ‘Gav and Waz’. It was a pretty amazing experience that taught her even more than she already knew about the power of presentation, publicity and marketing. In 2004, she co-founded her own brand Goodyer Donnelly – a partnership she co-owned and ran as a successful full service real estate agency for 9 years. In 2013 she decided a more personal approach was the way forward- so she founded Goodyer Real Estate, treating every property and client with tailored, targeted attention. Pauline has broken numerous suburb price records in one of the most competitive real estate markets in Australia and remains today one the country’s most successful real estate performers. In this episode Pauline shares her experience of selling one of the first ever apartments on the ‘The Block”, how she started her own real estate brand and her one & only foray into old school door knocking…Enjoy.
Today’s episode features Tom Hywood. Tom is the co-founder and Sales Director of the AD Group (apartments & developments) – one of the most successful new start-up property technology businesses in Australia. Tom and his co-founder Jordan Catalano identified a gap in the property technology market for off-the-plan sales and created an online marketplace specifically for brand new apartments and house and land offerings. Created in 2014 their site has amassed a database of nearly 40,000 potential purchasers, created leads that have resulted in over $5B of sales and can claim that they have a lower cost per lead and cost per sale than the leading real estate portals realestate.com.au & domain.com.au. In this episode, Tom shares his insights on what it’s like to start a proptech business, what a good lead looks like and being coronavirus patient #93 – enjoy.
Andrew is the Founding Principal of Hoyne – Australia’s largest place & property marketing agency, which he built from scratch 30 years ago. During that time Andy has helped major Australian & International developers, Councils & government to create highly recognisable landmarks across Australia, generating some of the country’s most memorable brand & marketing campaigns in the process. He’s seen first hand how the power of effective placemaking can completely transform communities and is passionate in his belief that we can do more to create meaningful places. This led him to publish The Place Economy – a series of resource books that look at the social and economic impact of best-practice placemaking around the globe. At home Andy is lucky enough to have a loving wife and three beautiful daughters that keep him on his toes when he’s not on the front foot realising his purpose. In this episode Andy shares his vast wisdom on an array of different subjects including (but certainly not limited to) using genuine emotion as a catalyst for ingenious idea creation, creating more of absolutely everything and how to make good old fashioned Aussie gravy.