The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, unearthing their tips and providing insights on how to create the most successful place, property, corporate & personal brands possible.
As CEO and Founder of Fastlane Consulting Group, Deanna has been engaged by CEOs and Boards as a consultant in the field of professional services for high growth ASX listed companies including banking, finance, infrastructure, urban development, universities, professional education institutes and industry associations, as well as major arts organisations and global luxury brands. Deanna is currently engaged as the Director, Media & Communications UDIA NSW & National and has led numerous leadership and on-line courses on marketing, media and communications and professional development training programs. Deanna brings deep sector experience, advising on strategy, business development, corporate fundraising, stakeholder engagement, business planning and alignment of value proposition & purpose with key messaging. In this episode….Deanna explains how to build your personal brand and discover your real purpose in life.
This episode features Michael Grant. Michael established Cornerstone property group in 1994, and his driven and detailed approach has seen it create an admirable track record of development success, with more than 60 projects completed over the last two decades valued at over $2B. Specialising in mixed-use projects in Sydney’s City Fringe and Northern Beaches area, Cornerstone’s key past projects have included multi award winning brands such as Cleveland & Co in Redfern and the Griffiths Teas building and No. 1 Lacey Street heritage restorations in Surry Hills. Cornerstone is building an enviable reputation for the adaptive re-use of existing buildings with a genuine passion for iconic heritage buildings which they creatively and meticulously refurbish into prestige living and working spaces tailor-made for the 21st Century. The simple vision at Cornerstone is to challenge convention, to transform the urban footprint and change the way people live and work. In this interview Michael provides his insights on how to build productive and lasting relationships with architects, council and purchasers as well as tips on creating and marketing the world’s most awarded buildings.
Peter began his career over 30 years as the founder of Realm Project Marketing Group – one of the first independent project marketing firms in Australia. Since then he has held senior management roles at Winten Property Group Stockland and subsequently Colliers International – where he is currently the National Managing Director of residential property. Throughout his career, Peter has personally sold, managed and or overseen the sales of $100B worth of real estate, created his own blog with over 4,000 subscribers and pioneered some of the property industries most innovative marketing methods.
Apart from being a junior Australian national surfing champion, Jason Boon is a Director at Richardson & Wrench Potts Point and has held the lofty position of the number one national sales person within the entire group for the last 15 years. Jason has been selling & marketing property for over 25 years and has negotiated over $2B worth of sales. Jason is also responsible for consistently breaking records and achieving new sales benchmarks in Potts Point – also known as the legendary Kings Cross District – in Sydney. Jason shares his insights on how to list and sell over $30M worth of residential properties per month, how to identify an area on the rise and tips how to handle ugly dogs.
Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked for Coco Republic – one of country’s leading furniture and interior design firms employing over 300 people . Embracing her international experience, Georgina brings a hint of European influence to each of her projects, which results in truly unique and breathtaking results. In this wide ranging interview Georgina gives her expert insights on designing and styling everything from ski chalets in Europe to CGI’s in Australia.
Today’s episode features Bill Malouf. Bill is a legend in the property category. Acknowledged as the clear market leader in selling waterfront properties and prestige holdings, Bill Malouf has held the No.1 position within the LJ Hooker Network for almost two decades. Specialising in Sydney’s Eastern Suburbs and consistently setting new sales records, Bill’s high-profile client base and landmark success stories encompass almost every one of Australia’s most prestigious locations. Bill is proud of his unbeatable track record in selling prestige property. A leader in his field with undeniable marketing flair, tenacity and professionalism, his illustrious 32 years of selling world class real estate provides a solid basis for his finely tuned negotiating skills. In this episode – Bill shares his thoughts on the the advantages of knowing your market, building credibility and playing his favourite card game – manilla poker.
This episode features Lisa Pennell. After two decades of working with some of Australia’s largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode Lisa tells us how to maintain brand integrity – however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.

About Us

The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

If you would like to get in touch with us please fill out the form below.