The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, unearthing their tips and providing insights on how to create the most successful place, property, corporate & personal brands possible.
Andrew is the Founding Principal of Hoyne – Australia’s largest place & property marketing agency, which he built from scratch 30 years ago. During that time Andy has helped major Australian & International developers, Councils & government to create highly recognisable landmarks across Australia, generating some of the country’s most memorable brand & marketing campaigns in the process. He’s seen first hand how the power of effective placemaking can completely transform communities and is passionate in his belief that we can do more to create meaningful places. This led him to publish The Place Economy – a series of resource books that look at the social and economic impact of best-practice placemaking around the globe. At home Andy is lucky enough to have a loving wife and three beautiful daughters that keep him on his toes when he’s not on the front foot realising his purpose. In this episode Andy shares his vast wisdom on an array of different subjects including (but certainly not limited to) using genuine emotion as a catalyst for ingenious idea creation, creating more of absolutely everything and how to make good old fashioned Aussie gravy.
This episode features Michael Grant. Michael established Cornerstone property group in 1994, and his driven and detailed approach has seen it create an admirable track record of development success, with more than 60 projects completed over the last two decades valued at over $2B. Specialising in mixed-use projects in Sydney’s City Fringe and Northern Beaches area, Cornerstone’s key past projects have included multi award winning brands such as Cleveland & Co in Redfern and the Griffiths Teas building and No. 1 Lacey Street heritage restorations in Surry Hills. Cornerstone is building an enviable reputation for the adaptive re-use of existing buildings with a genuine passion for iconic heritage buildings which they creatively and meticulously refurbish into prestige living and working spaces tailor-made for the 21st Century. The simple vision at Cornerstone is to challenge convention, to transform the urban footprint and change the way people live and work. In this interview Michael provides his insights on how to build productive and lasting relationships with architects, council and purchasers as well as tips on creating and marketing the world’s most awarded buildings.
Peter began his career over 30 years as the founder of Realm Project Marketing Group – one of the first independent project marketing firms in Australia. Since then he has held senior management roles at Winten Property Group Stockland and subsequently Colliers International – where he is currently the National Managing Director of residential property. Throughout his career, Peter has personally sold, managed and or overseen the sales of $100B worth of real estate, created his own blog with over 4,000 subscribers and pioneered some of the property industries most innovative marketing methods.
Kirsty Bradley has been delivering innovative marketing strategies for the corporate and property sector now for over 16 years. In that time she has led the marketing teams of some of Australia’s most recognised property brands including Colliers International, Crown Group, Coronation Property and her own business Foresite consulting. Kirsty has been partly responsible for the successful launch of over $8B worth of property since she began her career and has managed the recognition, growth and value of some of Australia’s most high profile project & corporate brands. In this interview we cover everything from how to create and foster community spirit, living the brand, navigating the digital marketing landscape and how to create animal humans. Enjoy.
Craig Pontey co-founded the Ray White Double Bay group in 1987 which at its’ peak grew to over 180 staff being one of the largest individual real estate franchises in Australia. Craig has been marketing off-the-plan & general domestic property since 1978 and has negotiated some of the Australia’s largest individual property sales including a house in the Sydney suburb of Vaucluse for over $65M.Craig was also responsible for setting up one of Australia’s first project marketing offices and was chairman and the driving force behind the Eastern Express – a community newspaper – which at it’s peak featured over 200 pages of full colour real estate advertising. In this interview Craig shares his thoughts on forging a successful franchisee / franchisor relationship, how to list and sell multi-multi—million dollar homes, start your own media empire and how to stay married for over 36 years.
Apart from being a junior Australian national surfing champion, Jason Boon is a Director at Richardson & Wrench Potts Point and has held the lofty position of the number one national sales person within the entire group for the last 15 years. Jason has been selling & marketing property for over 25 years and has negotiated over $2B worth of sales. Jason is also responsible for consistently breaking records and achieving new sales benchmarks in Potts Point – also known as the legendary Kings Cross District – in Sydney. Jason shares his insights on how to list and sell over $30M worth of residential properties per month, how to identify an area on the rise and tips how to handle ugly dogs.
Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked for Coco Republic – one of country’s leading furniture and interior design firms employing over 300 people . Embracing her international experience, Georgina brings a hint of European influence to each of her projects, which results in truly unique and breathtaking results. In this wide ranging interview Georgina gives her expert insights on designing and styling everything from ski chalets in Europe to CGI’s in Australia.